Link-building is a long-term investment that really pays off in the end if you can get good quality, keyword-rich, relevant links to your site. The best way to get new links is to do something newsworthy, create interesting content regularly, launch something innovative or make a huge public mistake!

Although there are many different ways of obtaining these highly-valued backlinks, in this article I will highlight the advantages of leveraging press releases as a valuable online tool to increase the overall visibility of your website on the search engine results pages (SERPs).

Press Release is the Way to Go

I am assuming that you know how to write a press release and it’s all checked and ready to go: you have managed to write a newsworthy story about your company that holds enough value to be shared with your buyers. You may not have earth-shattering news at first glance, but pretty much anything can be worth sharing with your audience.

Here are a few examples to get you started:

What You Can Do Next

There are different ways of reaching your target audience when you have put together a press release. My advice first of all is to make sure you have your website analytics software configured to track your SEO efforts.

Next, you need to publish your story on your own website and then send it to many different news release distributors. It is important that your news release is retrievable from as many reliable places as possible and also having it saved in a corporate archive of your company’s press section on your website is a great idea.

Most press release submission sites will only keep your news story for a few months and when that time has passed your story will most certainly disappear unless it is indexed by Google and the other search engines through a permanent link on your site. You want to make sure that when a potential buyer searches for an essential word embedded in your press release a couple of years after you have published your story, he will find you easily in the SERPs.

As I mentioned, you also want your story to appear on news wire distribution services simultaneously so that it gets as much exposure as possible. The great thing about submitting your press release to a news distribution channel is a visible increase in:

10 Free SEO-Friendly News Wires

As a marketing professional I know how hard and time-consuming distributing your company’s news can be.

Take my word for it when I say that I have spent hours and hours conducting research on the most affordable free Press Release submission sites.

So now I’ve come up with my list of over a 100 sites that can be found on the Analytics SEO project management tool; and here are several ones that I recommend: [webnewswire.com, theopenpress.com, techprspider.com, pr-gb.com, prfriend.com, prfocus.com, pressreleasepoint.com, sanepr.com, pressexposure.com, pressbox.com].

Hopefully, this will help lighten the workload of any SEO professionals, link builders, PRs and webmasters who are running SEO campaigns. For more information about how Analytics SEO can take the hassle out of effective search engine campaigns, visit www.analyticsseo.com.