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Preparing for a Domain Name Lease or Rental
1. Identify your target market.
Before you conduct your search for a domain lessee, you have to narrow down your target market (i.e. potential lessees) based on your domain properties. That is to say, you must look for individuals or companies whose businesses are relevant to your domain name. If your domain name is bathroomfixtures.com, you can’t expect a company like XYZ Broadband Services to be interested.
1. Put up a mini-site on your domain.
This is actually an optional step. If you have a premium domain name, the value of which should be very obvious, you can skip this step and proceed to the next. However, you are advised to do this so that your domain will get indexed, acquire organic traffic and get ranked by search engines – in other words, so that your domain properties can appreciate in value. Once you have been ranked, you are ready to lease/rent out your domain.
2. Find Potential Lessees
Go to Google and search using the keyword/s you have optimized in your mini-site or the keyword/s you have used in your domain name. Look for informational sites among the results and see who are advertising on these sites – either through Google AdSense, banners, widgets, etc. Next, you should list down the names of the companies that are paying for advertising, find their contact information and offer to lease them your domain name. Such companies are spending money on online advertising. They are probably open to a lease agreement that may considerably reduce their advertising expenses.
Alternatively, you can visit industry-specific online directories to come up with your business leads. You can also do a Google search as above, but instead of going to informational sites, you can get the names of the companies in the search results. If you own a premium domain name, you can immediately proceed to the top brands on the list and offer to lease them your domain; the value you’ll offer is generic type-in traffic. Otherwise, you should proceed to the companies that have a lower SERP rank than your domain; in this case, the value you’ll offer is a higher SERP rank.
This step requires a lot of correspondence and most of the people you will contact are probably not going to reply. The more emails you send, the better are your chances of getting a satisfactory response rate. Of course, if you are using a domain name leasing service, you won’t have to go through all this trouble of generating leads and selling prospects to your domain name leasing idea. |
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